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YearOne | Website Redesign

Location

Chicago, IL

Date

February – May 2025

Role

Lead Content Strategist and Writer

Project type

Website Redesign

The Ask: YearOne needed a website redesign to reflect their new offerings and new partnerships. Moving away from an educational platform to a productivity platform, the website needed to reflect that.

The Approach: As a lean, quick project, I worked closely with a graphic designer to go through an efficient Discovery Phase—getting to know the brand, their audience, and their needs. Once we had our footing, we created 3 strategic and intentional pages for them.

The Result: A suite of pages that give the features and benefits of YearOne succinctly and clearly—showing users not just what it is, but how it helps their customers work better.

The Win: Our three pages are designed to scale. The pages can stand on their own, but also give YearOne room to grow.

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