Meg Rux
Experience
Freelance
Oct 2025 - Present
VSA Partners
Role: Senior Content Strategist
Client: Service Experts
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Introduced strategic approaches and frameworks to create more intentional processes for content ideation and execution.
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Pitched a content strategy audit to optimize all digital content within a year.
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Created go-to-market content, aligning with content strategy principles and brand strategy campaign tenets.
Sep 2025 - Dec 2025
Office of Experience
Role: Lead Content Strategist
Client: Health Insurance Provider (NDA)
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Audited 150 pages across the website and member and broker portals to align on a consistent nomenclature and taxonomy.
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Led stakeholder interviews and conducted market and employee surveys to gain qualitative and quantitative metrics on how health insurance users understand healthcare.
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Presented research-backed recommendations on suggested nomenclature and taxonomy for nine points of tension.
Mar 2025 - May 2025
Office of Experience
Role: Lead Content Strategist
Client: Major FinTech Company (NDA)
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Optimized website content of two of their featured FinTech solutions.
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Serve as Content Strategy Lead, overseeing content strategy team and cross-functional collaboration with UX and copywriting.
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Activate content optimization strategies starting with a detailed content audit, focusing on page intent, page health, SEO performance, accessibility, readability.
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Leverage audit findings to drive sitemap and IA improvements, lead stakeholder workshops and deliver 3 content strategy best practices presentations and a digital best practices toolkit, and inform copywriting and page-level enhancements.
Feb 2025 - Mar 2025
YearOne
Role: Senior Content Strategist and Writer
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Serve as senior content strategist and writer for their new website refresh—building page templates and copy to announce their new platform.
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Flexed into UX design, working closely with the graphic designer to create pages that pushed users further into the site, and deeper into the journey and business funnel.
Dec 2025
Team Uncanny
Role: Consultant
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Strategy work for 2 major Fortune 500 companies.
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Social campaign ideation and creation for groundbreaking AI developments.
Full-Time Employee
Aug 2021 - Jul 2024
One North
Role: Content Strategist
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Serve as a go-to content strategist and team leader for all client projects, driving cross-team collaboration and stakeholder relationships.
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Drive accessibility and SEO standards across the agency—including winning multiple new business pitches with SEO positioning.
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Activate strategies for various clients including law firm digitalization campaigns, FedEx content strategy, Starbucks content audit and refresh, Hyatt's Wellbeing site build, Booking.com’s careers site refresh and optimization, and Bank of America’s cyber security content strategy and optimization.
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Lead content strategist for Goodwin and Mayer Brown’s award-winning sites.
Oct 2018 - Aug 2021
VSA Partners
Role: Content Strategist and Content Manager
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Serve as sole content strategist for VSA, partnering with every team and project across the agency’s three locations—SF, Chicago, and NY.
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Work for clients with B2B and B2C strategies including luxury consumer packaging, finance, employee experience, and global tech conglomerates like IBM, Google, and AT&T.
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Oversee content for quarterly product release promotions across 14 localizations and languages for Google.
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Work on various website iterations and improvements as the IBM team’s content strategist, content manager, UX designer, and writer.
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Coordinate IBM’s annual report for web and for print.
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In addition to content strategy and management, continue to write and proofread on projects across the agency, when needed.
Freelance
Aug 2018 - Oct 2018
Slidematic Products, Co.
Role: Consultant
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Served as writer and content strategist, UX designer, photographer and videographer for the company’s website redesign.
Internships & Other
Jun 2017 - Aug 2017
VSA Partners
Role: Content Intern
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Ran content audits, completed media analyses, refined writing, copywriting, and copy editing for various clients: consumer products, B2B and B2C companies, and other major corporations.
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Led cross-team collaboration amongst intern class.
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SCRUM master for agile sprints of Provision, intern project.
Jun 2016 - Sep 2016
Retrofit
(now Livongo)
Role: Marketing & Sales Intern
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Served as social media manager for a wellness coach.
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Ran sales audits as well as checked and updated potential sales leads.
Jan 2016 - Present
Fitness Instructor
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2016 - 2018—Miami University Rec Sports Center (instructor and manager)
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2019 - 2023—River North Gym
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2023 - Present—WorkLife WellBeing at THE MART
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Teaches various formats with a motivating, encouraging, challenging approach.
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Teaching multiple classes each week, while maintaining career.
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Awarded "Group Fitness Instructor of the Year" for 2017-2018.
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Awarded ""Student of the Semester" in Fall 2017.
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Presented at Midwest Fit Fest on motivational tactics and using music to enhance a workout.
Education
2014-2018
Miami University
Double Bachelors of Arts
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Bachelor of Arts in International Studies
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Bachelor of Arts in Strategic Communications
Minors in Spanish Linguistics and International Business
Skills
Audit & Understanding
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Content strategy audit
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Editorial audit
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SEO audit
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Personas
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Stakeholder interviews
Optimization
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Detailed copy documents
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SEO optimization
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Back-end and front-end optimizations
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Taxonomy and nomenclature
Content Design
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Content models
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Content hierarchy and wireframes
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Components
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Page templates
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UX writing and microcopy
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Sitemap & IA
Activation
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Detailed copy documents
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Content management systems
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Content marketing
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Social and brand campaigns
And the cherry on top
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Leadership​
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Public speaking
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Stakeholder management
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Cross-functional collaboration
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Synthesizing complex ideas