Google | Product Launches

The Ask: VSA Partners and Google had a long-standing partnership during my time at VSA Partners. For every product launch, Google came to us to create launch kits. Each kit was a fun, game-ified instruction manual—giving an unboxing feel to each new launch. Paired with enamel pins or fun coffee tumblers, the kits had games, booklets, and cards to help Ph.Gs (store associates selling Google products) learn the upgrades and features of the new devices. These kits were translated for 14 different regions.

The Approach: Along with graphic designers and production teams, I managed translation for all 14 regions. This predominantly included different localized translations in English and French, and each kit included multiple pieces—games, booklets, flash cards, product cards, etc.

The Result: By bringing me in as a content manager, we saved time and money for the client. With a dedicated resource to checking consistency, managing version control, and reviewing materials with a fine-tooth comb, my role saved us from going to print with errors and sped up our review process with the client.

The Win: This project was a clear argument for more content management for projects—it required another practitioner for a project, but paid off in the end. Before my involvement, missing commas or forgotten edits would make it to print and would occasionally lead to redoing work.