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Hyatt | Wellbeing Collective

Location

Chicago, IL

Date

Fall 2023

Role

Lead Content Strategist

Project type

Website Build

The Ask: Hyatt reached out One North to develop a website for their new Wellbeing Collective ahead of IMEX 2023, a global meetings and events trade show. (And by "ahead of" I mean less than a month before the conference.)

The Approach: Within just a few days we completed an abridged Discovery and Define phase. Within a week, we wrote and designed all the pages of the site. This project was so fast and required excellent communication and collaboration from the One North and Hyatt teams—and we did it!

The Result: We pulled it off—the website captured the healing and restorative energy of the Wellbeing Collective and the grand unveiling at IMEX was a hit! After the conference, Hyatt brought us back for more: including another audience and their needs in the website and adding more hotels and wellbeing offerings to the Wellbeing Collective.

The Win: We won more work coming out of this project for being good partners to Hyatt. In a project that was designed for us to fail, we met the impossible challenge and not only met the client's expectations, but blew them away!

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