Hyatt's Wellbeing Collective

Explore the Wellbeing Collective.

This website was built from beginning to end in three weeks. And under this immense pressure, we were asked to write relaxing, uplifting, calming language about Hyatt's new wellbeing offering.

Here are my favorite paragraphs:

We believe in mindful meetings. We believe in leaving behind the "grind" and paving the way to growth. Meetings should be balanced, engaging, and exciting. A step beyond from how we've always done things. Our goal is to deliver opportunities for a more balanced gathering through our mindfulness principles.

Let’s find balance. Transform the way people travel. Let’s create an experience that opens hearts and minds. Hyatt’s Wellbeing Collective offers an array of adventures grounded in care. We encourage guests to connect with new cultures and communities, relish in the arts, open their bodies and minds to restorative experiences, and take unique adventures to explore and reconnect with nature around them.

In a chaotic project with an impossible timeline, I got the chance to write really beautiful lines and work closely with my brand strategy mentor to express voice and tone in an artful and fun new avenue.