SEO: It's All About the Fundamentals

Here is an article I wrote for my last agency, One North.

When it comes to SEO, it’s hard to know where to start. What are best practices? Where should these keywords go? "SEO: It's All About the Fundamentals" focuses on the SEO basics most of our clients miss.

After publishing this article, the executive director at One North used this piece to help win work with a new client. When they approached him saying the didn't know why their website was performing poorly, he sent over my article asking them if we could help them refresh the basics. This client admitted they were getting distracted by buzzwords and were missing the basic SEO principles.