Starbucks | Content Optimization

The Ask: Starbucks approached One North with the goal of optimizing their Partner Hub, a site dedicated to helping store managers and employees with machinery malfunctions, emergency safety, trainings, or other HR needs. The One North team optimized over 100 top-hit Partner Hub pages to improve partner delivery & consumption, and support future content creation within the new CMS.

The Approach: For this 100+ page content optimization, I worked with another content strategist to rewrite and restructure these pages. The work was split up into 4 batches. For each page, we crafted new content hierarchies and rewrote the pages to be more accessible and clear.

The Result: At the end of the project, we optimized the 100+ pages. In some cases, we were able to consolidate similar or duplicate pages, retire old or out-of-date pages, we brought consistency to template styles.

The Win: This project was a well-oiled machine. For each batch, the other content strategist and I worked separately pushing pages along, but had regular checkpoints to make sure we were both on-time and collaborating closely.