myAbbVie Assist | Website Redesign

The Ask: AbbVie came to One North asking for help to improve their patient assistance program site. As a key resource to help customers get life-saving medications for free or at a reduced cost, the site needed to "meet users where they're at" and make the process easier.

The Approach: This project involved three teams: content strategy, UX, and design. Together, we made sure the site was informative, helpful, and clear.

The Result: Since this project, the site has gone through a few upgrades. The core content strategy has remained the same, however—to give users the information they need to qualify and simply make it easier for them to access their medications.

The Win: This was a quick, small website redesign when I first started at One North. As my first collaboration across teams, this project allowed me to test my leadership styles with other teams and work closely and quickly to fix this site.