Kincentric | SEO Recommendations

The Ask: The Kincentric team approached VSA Partners to help them become a better-known leadership consulting firm.

The Approach: To help Kincentric grow, we needed to improve their SEO, and make sure their perspective aligned with user needs better. The issues we found came down to unclear messaging and errors in the SEO basics.

The Result: Coming out of this project, we gave the Kincentric team the roadmap to better site performance with SEO recommendations, an implementation plan, and paid search solutions.

The Win: This was my first big project getting to explain the basics of SEO. As a trickier topic, this was my first test in explaining it in a clear, easy-to-understand topic. I think anyone can throw out the buzzwords to explain a topic, but the real test of a real expert is if they can explain in in plain English.