Sappi | Website Reskin

The Ask: After refreshing the brand, vision, position, etc., Sappi needed a website to reflect that—starting with a few key pages in the interim.

The Approach: This reskin was not the whole ecosystem, but a refresh of the homepage, the sustainability page, and creating an innovation page. This process included stakeholder interviews, competitive audits, and wireframing, before going into writing, design, and implementation.

The Result: At the end of this project, we had three new pages that were strategic, intentional, and helped tell Sappi's updated story in the interim.

The Win: I sharpened more of my UX skills working closely with the director of UX to audit competitors and create these content models. I also had the opportunity to work closely with brand strategy to make sure the updated brand narrative came into the site as well.